Small Business & Sms Marketing Customer Retention Opinions

When it comes to SMS marketing, there is no middle ground, the customers either love the idea and take advantage or they hate the idea and complain. It is as simple as that, you either love it or you hate it. Luckily for the companies using this method of advertising there are more people who find it exciting and interesting than there are people who hate the idea. It is a new concept after all so some retention is expected from the traditionalists.

There has been a great deal of debate since the beginning of SMS marketing as to whether it is an invasion of the customer’s privacy and a disrespectful act. Many customers who have experienced SMS marketing feel this way and find their advertisements annoying as well as disrespectful. The main reason why customers feel this way is because the SMS companies have had to develop special software to reach individual mobile phones all over the world. This software needed to be able to break through any type of security or barriers that any mobile phone may possess. Learning this information outraged many customers, if they would never have learned this they may have felt differently.

Now it is the rest of the world who completely enjoy this type of technology

These people are generally technology lovers to begin with and love to take part in any advancement in the world. They are the first to own a mobile phone, an iPod, etc. Without these types of people in the world, it would be impossible to advance technology to the next level.

Receiving an advertisement via their mobile phones is the newest and most exciting way to learn about the deals, sales and more in your favorite retail stores. Instead of feeling invaded or disrespected, these people are excited and intrigued and this is what the major companies of today are hoping for.

Although there are two very different customer opinions and retention about the use of SMS marketing, SMS marketing continues to be the number one advertising system in the world today. It is fresh, new and exciting and this is why it is so successful. Of course SMS marketing companies have a long way to go to improve their methods, software and more but that takes time.