7 steps to easily make more sales for your retail business
If your traffic does nothing then driving targeted visitors to your site has little value. You'll need a lot of visitors with a low conversion. If you don't want to spend more money or work part harder to make a sale then focus on increasing your conversion rate.
Wonder how to increase your overall conversion rate?
You'll find the answer to that question in Steps 2 through 7... so keep reading.
Step 2: The Most Important Marketing Technique
Does the method that every marketer use to become successful remain a big deep dark secret? Will I share that secret with you? Well I can't...because the "gurus" already shout it out at the top of their lungs.
"You need to run a split test... Simple fact... you can't improve something if you don't know what to improve. Let me ask you... do want to increase your sales with less effort?
The cost to run a split test borders on zilch. It takes two things you can use over and over again. An tracking program and a split test script. Now most shopping carts combine these two elements in their features. How important do I feel about split testing... we give subscribers to our "Traffic to Sales" ezine a thank you split test script.
If you make changes based on the results of a split test and saw your sales double or increase by even 1%... Wouldn't you be excited?
How to Start Increasing Your Results With a Split Test
The Conversion Rate Formula...Y divided X multiply by 100 = % Y represent the number of people who took action X represents the total number of people.
Let's put this formula to use...
Every morning at Joe's Java Coffee shop, they have 100 customers (X) purchase coffee. Of those 20 (Y) buys a double mocha. Joe knows that he can increase his profits by selling more double mochas with the same amount of customers. So...20 divided by 100 = 0.20 multiply by 100 = 20%. The conversion rate for double mocha is 20%. He now knows that he'll need to sell 20 more to double his conversion rate.
In the above example with Joe, we determined the base conversion rate using 100 people. Normally to get more accurate number for your sample base, you use 1000 "unique visitors" to obtain that number. Forget about page views and hits. Unique visitor represents one potential customer.
No matter how many pages that person visited or products they bought... it still represents the actions of one person. To drive those numbers to your site fast, use a Pay-Per- Click campaign. That's why so many Internet marketers use it. While you look for your base number, something else happens... the control element of the split test is being set up. Sms marketing made easy
Starting Your Split Test
1. Two versions The control (the web page copy used to obtain your base number) and a variation of the control.
2. Your split test script needs to split traffic fairly between the control and the variation.
3. What version received the most action? Set up your tracking program to record this information.
4. Large sample size to measure results accurately. 50 actions will give you enough data over time to see significant results
5. Wait for the results Depending on the actions you want your visitors to take and the amount of traffic to your site, a split test takes time.
Now you know how to set up and start your split test... what will you test? Step 3 goes into some things you will want to test in our next instalment.